Wholesaler 09 01 2016 E Edition Page 1

ITASCA, ILL. - Motivated and alarmed by last year's national labor study that predicted the staggering loss of 50,000 current in- dustry employees over the next ten years, the American Supply Association (ASA) is launching an aggressive national campaign to attract the nation's secondary and post-secondary students to the Plumbing-Heating-Cooling-Piping (PHCP) and industrial Pipe-Valve-Fitting (PVF) industry. On Sept. 7, ASA will launch a multi-tiered campaign to nearly 40,000 high school, col- lege and technical schools seeking oppor- tunities to address students about the wide range of career opportunities that exist throughout the PHCP and PVF industry. Through monthly e-marketing, advertising and personal contact to these educators and career counselors, the leadership of ASA is seeking to create a pipeline for the future that will overcome the projected loss of the in- dustry's current labor force retiring over the next ten years. "Creating consistent outreach to guidance coun- selors and other influential educators can invoke great interest about lifelong career opportunities for our na- tion's emerging labor force," said Bill Erfort, ASA staff liaison spearheading this effort. Reaching out to schools to create demand is only one facet of the careers campaign. (Turn to ASA student outreach... page 28.) MANUFACTURING INNOVATION News of Plumbing, Heating, Cooling and Industrial PVF the Sanio Five decades of bringing innovation and solutions to the plumbing industry. Feature begins on page 68. FIND US twitter.com/wholesalermag facebook.com/wholesalermag SEPTEMBER 2016 VOL 71, NO. 9 ASA launches campaign to attract students to PHCP-PVF industry

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